Building your brand, selling your products, and improving your advertising performance is not easy, particularly when your audience is found over an increasingly fragmented media landscape. Too often, platforms limit your options and your view of your data. Or “exclusive” inventory comes with inefficiencies and unexpected costs.
With more control and sharper insights, at Adform, we make it easy to connect more media choices: Advanced TV, Addressable TV, Connected TV (CTV), Digital-Out-of-Home (DOOH), Audio, In-Game, Online Video... So you can put together new combinations that others miss and avoid the obvious choices and tools everyone else uses.
Adding CTV to your omnichannel strategy is a no-brainer
The intention to invest in CTV is clear, but what are its inherent benefits for you, the advertisers? In this whitepaper, you will discover how adding CTV to your strategy can boost the incremental reach of your campaigns.
Do you hold yourself to higher standards? We do
We understand the importance of providing better transparency with the delivery and performance of CTV ads and are proud to announce that we have received MRC Accreditation for CTV rendered impressions.
CTV, OTT, SVOD, FAST – it’s all just ‘Telly to viewers
As more and more confusing acronyms emerge in the world of CTV, advertisers need to retain a focus on what’s important - finding a shared language that breaks down the silos of TV. Discover more from Adform's UK Country Manager, Philip Acton, in this article featured on Advertising Week.
Bridging TV and Programmatic
Discover how we, with our partners Vodafone and Adscanner, are shaping a future where the walls that separate media into silos are a distant memory. We're crafting a multi-channel proposition that delivers the best of both worlds.
Let’s make a difference together
Find new combinations to compete through the most powerful and safe media buying platform