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With the explosive growth of on-demand viewing habits, Vodafone was keen to show its ads to viewers who did not traditionally watch ‘linear TV.’ Adform’s market-leading integrations with CTV vendors offered Vodafone the chance to access viewers that were more likely to spend time on their favorite streaming service.  

As a major Smart TV supplier, Samsung offers addressable CTV inventory along with key analytics on the extent to which brands have reached ‘non-linear’ audiences.   

To discover the other ways we have driven value for leading brands, check out Adform’s client stories page.