First-Party-Driven Advertising Built on Trust

In 2022 we are celebrating 20 years of leadership and innovation in digital advertising. Our central value proposition for clients remains simplifying advertising through powerful technologies that unlock results. With ID Fusion we are delivering the superior first-party alternative to the existing identity landscape. Effortlessly unlock the full potential of all major identity solutions, in parallel, through one universal platform delivering superior advertising activation to the modern marketer.


Adform FLOW is Enterprise Technology Built for Modern Marketing

Adform FLOW is enterprise technology built for effortless modern marketing. Independent and integrated, Adform FLOW gives you the control you never had – configurable, transparent and secure - enabling seamless management of the whole campaign life cycle across all digital channels. 

Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides Augmented Intelligence to amplify your business results.

Our Commitment To Your Success

We believe that service remains one of the most often overlooked, but essential pieces of the ad tech puzzle. Adform's long-standing commitment to local expertise and service paired with a global perspective and insight remains one of the areas where Adform has differentiated itself. We view it as a holistic part of how we empower our clients - starting with powerful self-service tools, that are then matched by knowledgeable and accessible local experts. But, beyond that, we also focus on drawing heavily on client feedback to shape the future of our products and have regular internal syncs to ensure that we are constantly working to solve our clients' needs while empowering them. Learn more about our process in this short video with Virgita Abaravičiūtė, VP Global Customer Operations and Janine Bilz, Director of Global Customer Success.


Discover Adform FLOW

For a deeper look at Adform FLOW, and how we are solving your business challenges download a digital version of our product handout where you'll learn about our modular approach to the Demand Side Platform, Data Management Platform, and Ad Server.


See Our Full Partner Ecosystem

Our commitment to offering an open and transparent solution extends beyond our own platform to our partnerships with over 300 Data, Inventory, and MarTech companies. Adform FLOW makes engaging with our integration partners a straight forward, fast, and easy process.

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Your Success Is Our Goal

We are the current partner of choice for more than 25,000 clients around the world. Our configurable, transparent, and secure solutions are perfectly suited for a broad range of clients and paving the way on topics such as identity. To learn more about how we're helping current clients and for inspiration on what we can do for you, please explore our Client Stories.

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Transparency Shouldn’t Be Innovative - It Should Be Expected​

Adform was the 1st full stack ad tech vendor with MRC, TAG and ISO certifications via independent auditors​. We have an 18 year track record as leaders in transparency and are certified to the highest standards in the industry to make your governance easy.

SECURE​ - Our Information Security Management System (ISMS) is certified to ISO / IEC 27001, data centers are certified with Security Operations Centers (SOCs), examined by external audits and independent security penetration tests. Adform is one of the only ISMS ISO/IEC27001 certified IAP’s in the world.

PROTECT​ - Bearskin, our proprietary built-in fraud detection solution, adds an extra layer of defense and protects our programmatic traffic from fraud, bots, and bad actors.

COMPLY​ - Compliance with applicable privacy laws. Adform relies on user consent as collected and processed by its clients. Adform uses pseudonymization and anonymization techniques when processing the data contained in bid requests or contained in certain unique identifiers such as cookies or IP addresses.

INTEGRATE​ - Easy integrations with a wide range of best-in-class 3rd party tools and services that help you ensure you have complete confidence in the quality of your media buys.

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