The Results Are In! PwC Tests the Impact of Adform ID Fusion

We invited PwC to test and report on the effectiveness of ID Fusion by assessing the results of a recent ad campaign run by OMD and Renault. The results revealed significant improvements across key KPIs, such as Click-Through-Rate (CTR), Cost-per-Click (CPC), and an increase in addressable users. 

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Confused about everything on identity? With so many different ID solutions on the market, along with fears around privacy legislation and the end of one-to-one advertising, it’s no wonder marketers don’t know where to start. We’re here to help you navigate the complex identity landscape. We’ll ensure your campaigns are safeguarded against future changes and help you discover previously untapped audiences. 

The truth is third-party cookies are dying. Today, in most markets, over 50% of users are on devices, browsers, and channels such as Safari and Firefox that do not support them. At Adform, we can help you enter the era of first-party IDs, and reach these audiences. Let us help you unlock the full potential of your campaigns in a first-party ID world.  

To help you get started, we have gathered customer success stories on how our clients were able to see great results using first-party IDs in one-to-one marketing campaigns. There is also a new whitepaper that introduces the benefits of first-party IDs, as well as two webinars which take a more technical view of how Adform's identity solution can help solve the challenges facing advertisers today.

How have our clients discovered incremental reach with first-party IDs?

American Express Nordics discovered they could effectively frequency cap and increase reach through being able to correctly identify users on Safari.

Learn how Vodafone CZ was able to tap into first-party ID audiences on Safari and Firefox to increase conversions and reduce CPA by 36%.

Discover how Omnicom Media Group (OMG) CZ and their client, Renault, were able to boost reach and increase conversions by harnessing first-party IDs.

Find out how Mercedez-Benz Norway was able to boost conversions six-fold when running campaigns on first-party IDs while dramatically improving their overall results.


Find Out How Marketers Can Migrate to a First-Party Ecosystem

At Adform, we’re prepared for the deprecation of third-party cookies and in some markets already trade more media spend based on first-party IDs. Download our white paper to discover some of the benefits of these new IDs and how you can get started.  


For the more technical among you, take a detailed look at how our first-party ID solution works

Discover How Adform’s Identity Solution is Delivering Real Value for Brands

How to Rediscover Your First-Party Audiences on Safari and Firefox

Want to learn more about how Adform's ID Fusion can boost your campaigns?

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