Confused about everything on identity? With so many different ID solutions on the market, along with fears around privacy legislation and the end of one-to-one advertising, it’s no wonder marketers don’t know where to start. We’re here to help you navigate the complex identity landscape. We’ll ensure your campaigns are safeguarded against future changes and help you discover previously untapped audiences. 

The truth is third-party cookies are dying. Today, in most markets, over 50% of users are on devices, browsers, and channels such as Safari and Firefox that do not support them. At Adform, we can help you enter the era of first-party IDs, and reach these audiences. Let us help you unlock the full potential of your campaigns in a first-party ID world.  

To help you get started, we have gathered customer success stories on how our clients were able to see great results using first-party IDs in one-to-one marketing campaigns. There is also a new whitepaper that introduces the benefits of first-party IDs, as well as two webinars which take a more technical view of how Adform's identity solution can help solve the challenges facing advertisers today.