The time is now. With the death of the third-party cookie, we can now usher in a new era of modern marketing that is not only privacy compliant but empowers you with superior data, engagement, and reach, to deliver enhanced marketing.

We are introducing our identity solution - Adform ID Fusion - as an integral part of Adform FLOW. Our first-party solution harnesses our full stack capabilities to enable you to work with a variety of different IDs.

Our early adopters have been able to reconnect with Safari users which has led to spectacular results. Publishers have seen a 3X Uplift in Safari Revenue, whereas advertisers experienced an incredible 2X increase in Click Through Rate (CTR).

We’re driving scale with local publisher adoption. Reach out to your local Adform representative for further information about your markets.

A New and Fertile Opportunity for Publishers
Join us for a discussion on how first-party IDs will create a new template for relationships along the digital supply chain.
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Naturally, any solution without adoption and critical mass is worthless. Similarly, many of the ID solutions currently being promoted haven’t actually been tested or are still prototypes that have yet to see the light of day. This is not the case with first-party cookie-based solutions. To help support the broader understanding of their adoption, and deliver on our focus on providing effortless modern marketing advertisers and agencies can rely on - we’ve done an analysis looking at how many existing publishers are currently sending us first-party cookies.