Address your audiences with the world's first programmatic solution that activates first- and third-party IDs across all browsers and devices. 

We are at a tipping point with the programmatic industry on the edge of significant change. We are in the midst of a landslide towards new types of Identifiers. These Identifiers are not supported by legacy systems built for third-party IDs. This poses a dramatic challenge for those caught unprepared. 

ID Fusion and Adform FLOW make navigating these IDs and converting them into actionable resources a straightforward and convenient process. We’re helping you automate the heavy lifting while striking the perfect balance for unlocking more control and impact for every campaign.

ID Fusion provides a neutral identity solution that is privacy compliant and gives you peace of mind. ID fusion makes the efficient optimization of campaigns a straightforward and simple process, regardless of the type of IDs you use. We will make sure it works across all types of identifiers - no need to do anything! ID Fusion is at the backbone of our platform, and really is empowering effortless modern marketing on Adform FLOW.