The Death of Third-Party Cookies

The truth is, third-party cookies aren't just dying, but are already dead for a significant part of the internet. In most markets, 30% to 60% of users are currently using devices, browsers, and channels, that no longer support them. The growth of cookieless environments has a direct impact on the quality of your ad campaigns, affecting targeting, frequency capping, tracking, and performance measurement.

Publishers are First-Party Ready

The industry needs to move forward. The good news is that solutions exist and are already widely adopted by publishers.

Between 80% and 97% of the top 1,000 publishers already share first-party IDs, according to our analysis of Bid Requests sent across major markets. Discover more about these different IDs.

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Introducing Adform's ID Fusion

In the meantime, advertisers need to know how ad platforms embrace cookieless capabilities. Most buy-side technology providers are delaying for time and it’s hurting advertisers.

Adform has made addressing changes to the ID landscape a central focus. Our development teams have been working since 2018 on making Adform FLOW a privacy-centric, first-party Advertising Platform by design. While the rest of the industry is still discussing possibilities, we’ve celebrated the first anniversary of our 100% operational and proven solution: ID Fusion.

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The 3 Key Challenges Advertisers Face That ID Fusion Solve

Achieving a Scaled and Integrated Approach

Transitioning from third-party cookies to first-party IDs should be an easy process. Adform FLOW allows brands to create 100% functional campaigns that navigate seamlessly between all IDs.

Maintaining Privacy for Online Users

Privacy is mandatory for advertisers now. With ID Fusion, IDs are encrypted and never shared with other advertisers or publishers.

Creating Effective and Validated Campaigns

When we build our solutions, we get them checked and approved by third parties. We invited PwC to test and report on the effectiveness of ID Fusion.

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The First-Party Platform: Reinventing the Future of Online Advertising

There is also a new whitepaper that introduces the benefits of first-party IDs, as well as two webinars which take a more technical view of how Adform's identity solution can help solve the challenges facing advertisers today.

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Industry Recognized Excellence

“Adform brings order to the identity ecosystem with ID Fusion”

“Adform unites the identity ecosystem with ID Fusion”

"Adform’s ID Fusion Helps Marketers Achieve Value and Scale with First-Party IDs"

“Adform’s ID Fusion Helps Marketers Transition to a Privacy-Secure Advertising Future with First-Party IDs at Scale”

“Adform’s ID Fusion helps marketers achieve value and scale with first-party IDs”

Winner to be announced on 10 November.


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