SalzburgerLand Tourismus saw several performance benefits resulting from an increase in net reach when comparing the test campaign to the ID Fusion campaign including:


Uplift in number of Unique Users


Increase in Unique Video Completions


Increase in Click-Through-Rate (CTR)

Why Adform:

SalzburgerLand.com, a leading tourism site in Austria, is renowned for providing essential information on the Salzburg region and showcasing the area as an attractive holiday destination. Their enduring partnership with Adform has proven invaluable, with the tourism company benefitting from local support and expanding their communication capabilities across diverse media channels. With Adform's strong focus on data security and innovation, SalzburgerLand Tourismus has executed pioneering global digital advertising campaigns, propelling their marketing activity to new heights.


In the tourism industry, effectively reaching a specific target audience and maintaining consistent messaging are paramount. As the deprecation of third-party cookies looms, SalzburgerLand Tourismus faced the challenge of

ensuring accurate identification of potential customers while avoiding budget waste from excessive repeat impressions. With third-party cookies currently unavailable on Firefox and Safari, SalzburgerLand Tourismus recognized the potential for increased net reach by adopting a solution that unifies their advertising efforts across multiple browsers. For their video campaigns, the organization sought to measure the positive effects of Adform's award-winning Identity solution, Adform ID Fusion.


Adform's ID Fusion solution serves as a groundbreaking "Universal Translator," seamlessly supporting various identifiers like login IDs, first-party cookies, and Device IDs. With this innovative solution, SalzburgerLand

Tourismus could achieve unparalleled coverage across all browsers and undertook a targeted proof of concept, specifically focusing on their video marketing initiatives. Collaborating closely with Adform's local service team, they devised two campaigns—one leveraging ID Fusion and the other operating without it. Both campaigns were assigned identical budgets, timeframes, and settings. To ensure a comprehensive evaluation, these campaigns were further divided into three line items tailored for Firefox, Safari, and Chrome/other browsers, empowering SalzburgerLand Tourismus to conduct a thorough assessment of Adform's solution's effectiveness.


Rainer Edlinger

Head of Online Marketing & Digital Projects - SalzburgerLand Tourismus

"Adform's ID Fusion technology has positioned us for the future and eliminated our dependency on third-party cookies. This has not only boosted our efficiency but also allowed us to optimize our net reach and enhance the quality of our communication. The results we have seen speak for themselves, and we are excited to continue working with Adform to further elevate our advertising efforts. Adform's ID Fusion technology is a game-changer for SalzburgerLand!"