With AdSquare’s geo-contextual audiences, and Adform’s ID Fusion technology, GameStop saw numerous performance benefits in the lead up to Black Friday.


Increase in Store Visits During Black Friday Period


Increase in Click-Through-Rate (CTR) Vs Country Benchmark


Conversion rate (Ad Exposure to Store Visit)

Why Adform:

Digital Angels, a prominent marketing agency, has forged a strong partnership with Adform to drive highly successful campaigns and stay at the forefront of ever-evolving industry dynamics and technological advancements.

The impending deprecation of third-party cookies poses a significant challenge to marketers aiming for personalized advertising. Digital Angels was determined to continue delivering innovative, one-to-one campaigns for their client, GameStop, a leading video game retailer.


In the lead-up to Black Friday, GameStop sought to launch an awareness campaign for their upcoming sale. The primary goal was to engage users in close proximity to their store locations, thereby boosting foot traffic. Additionally, GameStop and Digital Angels aimed to closely monitor the campaign's performance, with a focus on assessing whether users exposed to ads near a GameStop store were more likely to make in-store purchases.


Adform's pre-bid DSP integration with Adsquare empowered Digital Angels to leverage top-tier location data. This capability was harnessed through Adform's ID fusion solution, designed to seamlessly identify users across various devices and browsers, functioning as a versatile bridge between different identifiers.

To target users near GameStop stores and entice them to visit, Digital Angels effectively utilized Adsquare's Proximity Targeting solution. Furthermore, Adsquare's Footfall Measurement solution provided real-time insights into conversions, enabling Digital Angels to make instant campaign optimizations.

Through Adform’s award-winning ID Fusion solution, GameStop could reach online users on browsers that have long-since deprecated third-party cookies, such as Safari and Firefox. This had the additional benefit of significantly improving the overall incremental reach of the campaign.


Giuseppe Annunziata

Media Lead - Digital Angels

“It’s always a pleasure to work with partners like Adform to achieve the strategic goals set by the customer. Thanks to their support and professionalism, we were able to generate remarkable results.“


Angelo Di Giorgio

Digital Media Manager - GameStop

”We are delighted to collaborate with Digital Angels, which, together with reliable partners such as Adform and Adsquare, has enabled us to achieve significant results and increase visits to GameStop stores."


Gian Marco Vignaroli

Programmatic Lead | Digital Angels

“Adform and Adsquare are among the partners that are constantly evolving and it is a pleasure to collaborate with them, as well as we are thrilled to work with cutting-edge clients such as GameStop.”