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He explores the shift beyond third-party cookies, the growing role of first-party data, and why a multi-ID approach is essential for reach, accuracy and effective campaigns.
ID Fusion has been recognized across the industry for bringing clarity to a fragmented ecosystem.
It has won AdExchanger Awards for Best Identity Tech and Best Privacy Tech, as well as The Drum Digital Advertising Award for Best Response to Change.
These accolades highlight ID Fusion’s leadership, innovation, and ability to help advertisers succeed in the multi-ID world.
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