Adform was the first major tech vendor to bring a fully operational first-party solution to the market. We continue to be committed to being the best source of information for advertisers, agencies, and publishers preparing for a post-third-party cookie world. IDENTITY WEEK brought together Adform’s experts alongside industry leaders for practical discussions about how to prepare for the future while delivering on our goal of providing you effortless modern marketing.
Highlights from IDENTITY WEEK
Decipher Google's latest Identity News
In this panel discussion we take a close look at the latest news from Google, what it means for the industry, and which parts are expected. Panelists include LUMA Partners’ Terence Kawaja, netID Foundation’s Achim Schlosser, and IAB Europe’s Townsend Freehan.
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Prepare for Global Advertising After the Third-Party Cookie
As the future solidifies, ad tech companies must ensure they are compatible with a diverse field of rapidly evolving alternative IDs. In this session Julian Baring, Adform's Regional President, Americas is joined by Christ Hartley from BritePool, Trip Foster of InfoSum, and Ana Milicevic from Sparrow Advisers to discuss what the future programmatic landscape will look like, and how US companies working globally have to start preparing.
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Ready to learn how Adform FLOW will significantly simplify your identity strategy? Our identity experts are ready and eager to support regardless of whether you are still in the planning and discovery phase or are ready to start taking advantage of the benefits that come with a first-party based approach.