As the future solidifies, ad tech companies must ensure they are compatible with a diverse field of rapidly evolving alternative IDs. In this session Julian Baring, Adform's Regional President, Americas is joined by some of the industry leaders trying to solve these challenges to discuss what the future programmatic landscape will look like, and how US companies working globally have to start preparing.

Moderated by

Julian Baring, Regional President, Americas, Adform

Julian Baring
Regional President, Americas, Adform

Julian Baring is Adform‘s General Manager Americas. He started his career in agencies at BBDO and Saatchi & Saatchi before co-founding travel-site He has more than 21 years of digital and technology industry operating experience across a variety of management roles including marketing, sales, corporate and business development, operations. Julian has previously held senior executive roles at Vodafone, Operative, Facilitate Digital and most recently Adslot.

Presented by

Trip Foster, SVP, Partnerships, InfoSum

Trip Foster
SVP, Partnerships, InfoSum

Trip Foster’s career spans 25+ years contributing to, building, and operating commercial teams within software, media, and martech. Trip has previously led high-growth media and technology teams including Adomik and multiple high-growth startups. He is also an investor in growth-phase tech firms. Trip was the first US employee for InfoSum and today is responsible for partnering with media owners and platforms to empower these firms to build their own privacy-first data ecosystems.

Ana Milicevic, Principal & co-founder, Sparrow Advisers

Ana Milicevic
Principal & co-founder, Sparrow Advisers

Ana is an entrepreneur, media executive and digital data innovator. As principal and co-founder of Sparrow Advisers she and her team of strategic consultants work with companies across adtech, martech, ecommerce, and media on strategy, scaling challenges, product, go-to-market positioning, new market launches, innovation, services, and global field enablement. She is a frequent speaker on topics of data management, cross-channel marketing analytics, innovation, and emerging markets.

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Please note:
Adform is providing this recording as a service to our clients and prospective clients, but it is neither a legal interpretation nor a statement of Adform’s policy. Reference to any specific product or entity does not constitute an endorsement or recommendation by Adform. The views expressed by guests are their own and their appearance on the panel does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Adform employees are those of the employees and do not necessarily reflect the view of Adform or any of its officials. If you have any questions about this disclaimer, please contact our Office of General Counsel.



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