What do we mean by Retail Media?
Retail media is projected to be worth $100 billion by 2026 and presents a fantastic opportunity for advertisers to address consumers with high-buying intent.
The scale of the opportunity has made it the talk of the town in both marketing and retail circles. But what do we mean by ‘retail media? According to the IAB it is the ‘digital advertising space, retail data assets, and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns.’
Because Retail Media is founded on fully accurate individual behavioural/shopper data, it facilitates easy and immediate conversions due to its proximity to the point of sale in consumer journeys.
But Retail Media does not work without equipping Retailers with the right toolset to deliver the above.
Adform brings a standard solution for Retailers
Recently, we have seen the rise of point solutions for sponsored search ads, specialized CDPs, adserving solutions and semi- programmatic setups with different technologies to create a Retail Media offering.
Our approach is fully programmatic and thus brings an advertising standard to the table. This enables Retailers to shape their Media offering across on-site (retail in-store inventory, such as digital screens, site, app, etc), data (monetization) and off-site (specifically designed campaigns for their suppliers – based on the unique data set of the retailer – in the open web) while creating a system that provides comprehensive measurement and attribution capabilities. Combined with Adform ID-Fusion, our solution provides a future- proof setup across all browsers and IDs and does not rely on 3rd party cookies.
We help retailers to
Monetize offsite campaigns,
through standard DSP campaigns, including Retail suppliers
Monetize data,
core differentiator towards standard publishers and advertisers
Onsite Monetization,
where retailers actually sell owned inventory on their sites/e-shops, apps or even via in-store screens
5 Steps to Game-Changing Success With Retail Media
Retail Media offers online retailers a powerful opportunity to boost revenue. In our whitepaper, you’ll explore key insights such as finding the right placements, the importance of a targeted data strategy, and why a solid tech stack is essential.
The Retail Media Revolution
Discover how the evolution of ad tech has led directly to a revolution in retail media. Take a look at what the main ingredients are for success and find out how retailers can skip the evolutionary stages and get straight to the present-day benefits.
Let’s make a difference together
Find new combinations to compete through the most powerful and safe media buying platform