Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and PcComponentes, while also improving campaign performance toward their brand-specific KPIs. Learn more via ExchangeWire.

 

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