Accredited metrics include served impressions, viewable impressions, and related viewability metrics including custom viewability

New York, NY – Adform, a global integrated advertising platform, today announced that the company has received continued Media Rating Council (MRC) accreditation for Desktop, Mobile Web and Mobile In-App (Display and Video): Served (Rendered) Impressions, Viewable Impressions and related viewability metrics, as well as Custom Viewability metrics.

“As the digital advertising landscape continues to innovate in order to reach and engage consumers, the importance of qualified and transparent measurement metrics for marketers is increasingly critical as they seek to prove the value of their investments,” said John Piccone, Regional President, Americas, at Adform. “Our continued accreditations underscore Adform’s ongoing effort to support marketers by providing quality and transparency across the entire advertising operations workflow.”

Adform remains dedicated to providing clients with solutions that drive performance without compromising transparency. According to a recent survey conducted by Adform in partnership with YouGov which polled over 500 U.S. marketers, 45% of respondents believe performance and transparency matter equally.

“We congratulate Adform on earning this continuation of its MRC accreditation,” said George W. Ivie, Executive Director and CEO of the MRC. “This action, as well as Adform’s long standing commitment to the accreditation process, serves to once again demonstrate its ongoing dedication to quality and transparency within its full stack advertising platform, and within the industry at large.”

This announcement follows Adform’s recent MRC accreditation for display and video rendered ad impressions in CTV. Adform also holds certifications from Digital Advertising Alliance (DAA), Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI), Trustworthy Accountability Group (TAG), and ISO/IEC 27001.

About Adform

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

About MRC

The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 110 research products are audited by the MRC.