New York, US – Global integrated advertising platform, Adform, announced today the hire of Joseph Dressler as VP of Sales, America, effective March 28. He will be responsible for driving sales growth for the US market.  

With more than 20 years of ad tech and mar tech sales experience, Dressler joins Adform from Quotient Technology where he, as Regional Vice President of Retail, drove the adoption of innovative tools for Quotient’s retail partners while also maximizing investments from advertiser and vendor partners. Prior, Dressler was Chief Revenue Officer at Jebbit and SVP of Advertising Sales at LiveIntent, as well as VP of Sales, Integrated Media and Sponsorship at Competitor Group.  

“More and more marketers, and their agencies, are taking control of their relationship with their customers and thus require better access to their data. Joseph is joining at a time where the company is rapidly growing globally thanks to how our technology platform, Adform FLOW, and identity solution, ID Fusion, are addressing these needs,” said John Piccone, Regional President, Americas at Adform. “Joseph brings a unique perspective to the role, having worked across the different parts of the ecosystem–from media agency and traditional publisher to DSP and retail media. His proven track record of driving strategic growth for companies across the industry will be invaluable to us as we look to accelerate the adoption of our offerings within the US market.” 

“What sets Adform apart is their extensive experience operating in the advertising technology space, using state or the art data compliant tools," said Dressler. “Sales is more than just top line numbers, it requires that you have the tech to back up what you’re selling  and Adform has this inside its full tech stack. The company is perfectly positioned to bring value to the US market as players seek to gain control of their own data while addressing today’s issues of identity and privacy.” 

Dresser will have his first appearance today as Adform’s VP of Sales, America as a speaker at the Brand Innovators Evolution of Retail Summit.  

About Adform 

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.