Summary

This format brings the power of personalization to video. By combining real-time data with engaging video content, the creative adapts to the viewer showing tailored messages, products, or offers based on user profiles, location, behavior, or other dynamic inputs.

Every aspect of the ad: text, colors, animations, and layout can be dynamically tailored to each user, delivering a personalized and relevant experience. 

The result: more relevant storytelling, higher engagement, and improved campaign performance.