Every month, we share with you a brief overview of the latest changes, enhancements, and product launches. Our on-going focus is to deliver the very best in Effortless Modern Marketing. Here, you’ll see what’s new in Adform FLOW, including updates to the DSP, DMP, and Ad Server as well as our Integrated Advertising Platform for Publishers. We will also take a brief look at exciting releases to expect in the near-future.


If you’d like more detailed information about any of these releases or product updates, please contact your local account manager or visit Adform Help.

Adform FLOW

Introducing Adform FLOW

(September 21, 2020)

On September 21st, Adform introduced the next generation of our integrated advertising platform. This extensive overhaul and update of the Adform Platform focuses on the Buy-side of our offering but has systemic benefits across the entirety of our product offering. 

We’ve made more than 100 top-level changes and enhancements to how you use the platform, and the underlying processes that drive DSP, DMP, and Ad Serving. This includes massive reductions in how many steps are required to complete common tasks, better alerts, a new personalized home, more robust handling of identity, and a complete update to the core architecture driving the platform which delivers significantly faster reporting.

Learn more here.

New Dimension in Custom reports: Video Start Mode

(September 21, 2020)

To help you analyze your video ads performance and activity, Adform has introduced a new dimension called Video Start Mode. This dimension groups data by the start mode of the video ads: Auto-play, Click-to-play, and Unknown. If you are using Adform tags (3rd party tags) and want to track auto-play videos, an additional auto-play parameter needs to be added to the URL.

The newly introduced dimension is available in the Custom Reports and the Reporting Stats API. Data is available from September 12, 2020.

For details, refer to the Reporting Dictionary.

Discontinuation of the Facebook Ads Integration

(September 28, 2020)

Please be informed that Adform has discontinued its buy-side tracking Integration with Facebook.

Facebook recently discontinued their Marketing API v5.

Due to the strict business and technical limitations that Facebook forces upon integration partners, only desktop clicks can be measured from integrated campaigns, which leads to partial reporting, poor optimization possibilities, and ultimately, limited value for clients. On top of that, the complicated roles and permissions set up on Facebook's side along with limited technical feedback often lead to account synchronization failures.

We strive to deliver high-quality products and solutions that bring incremental value to our clients and since this objective is impeded by the imposed limitations we have decided to deprecate the Facebook Ads integration.

Updated Site Tracking Tags

(September 23, 2020)

The scripts for newly generated tracking points will now be executed faster due to a recent update in the UI made possible by Adform FLOW. When a new tracking point script is generated and implemented on a website, it will require fewer network calls to Adform to get to the source of the script. This change is not applicable to old tracking points.

Updates to Come

AVOC and Quartile Metrics for VAST 2 and VAST 3

Adform will soon extend the availability of video AVOC and viewable quartiles metrics to VAST 2 and VAST 3 type video banners as well as rich media banners using Adform Video.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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