What goes into creating an entirely new user experience?  How does a design and innovation team re-architect an entire platform to migrate from a technology-first mindset to a user-centric product mindset?  Join Erlingur Jonsson, Adform's Senior Director, Head of UX and Michal Popelář, Adform's Senior Technical Product Director as they explain our path to building a superior user experience for Adform FLOW and how that translates into significant value for Adform's clients.