In early 2023, Adform announced that it was the first global DSP to integrate with Scope3. With this partnership, Advertisers using the Adform FLOW platform can review, plan, optimize, and monitor the carbon footprint created by their campaigns, directly through the Adform DSP. With Adform’s integration with Scope3, Audi and PHD were given valuable reporting data that highlighted which domains were responsible for higher emissions. As a result, the campaigns released significantly lower gCO2/Impression than Scope3’s market average.