What are third-party cookies and why the fuss?
How will we be able to address online audiences in the future? Are the new IDs any good? If you're a CMO, these questions should be front of mind. In this handout, discover:
- What third-party cookies are and why, as a CMO, their deprecation impacts you.
- How the digital advertising industry will evolve to meet the changes.
- What action you can take today and why the future is brighter than you think.
In this handout, get the lowdown on what's happening in the industry and what you can do about it.
Ready to learn how Adform FLOW will significantly simplify your identity strategy? Our identity experts are ready and eager to support regardless of whether you are still in the planning and discovery phase or are ready to start taking advantage of the benefits that come with a first-party based approach.
*Based on results from the Dynata research in 2021. For more information click here.