Your customer data is the lifeblood of your advertising campaigns. To unlock its full potential, it needs to be connected securely to the open web, scaled intelligently, and activated with precision.

With the Adform DMP, brands can collect data from any source, merge identifiers across devices and sessions, and build a single customer view. Sophisticated segmentation, modeling, and analytics make it possible to activate audiences in real time across screens and channels.

Powered by Adform ID Fusion, the DMP helps you to reach and recognize users across browsers, devices, and publishers. It controls frequency, removes duplication, and ensures every customer interaction is relevant and contributes to stronger campaign performance.