

As the digital advertising industry shifts its approach from third-party cookies to user opt-in, advertisers face growing uncertainty in how campaigns can be measured and optimized. In this environment, ad servers have never been more essential.

With the Adform Ad Server, all of your campaigns are managed, hosted, and delivered through one central platform. From display and mobile to video, CTV, audio, and DOOH, everything is streamlined for control and efficiency.

At its core, the Adform Ad Server is designed to be the single source of truth for your campaigns. It bridges activity across multiple DSPs, unifies direct, programmatic guaranteed, PMP, and open market deals, and ensures that every impression is tracked and reconciled independently.
The Adform Ad Server is built for the future. In a world where third-party cookies are fading, it enables holistic attribution and analysis by harnessing device IDs and first-party IDs. You retain complete ownership of your data, with full log-level transparency and easy export capabilities.
Dynamic Creative Optimization ensures your campaigns remain relevant and personalized, tailoring creative to audiences for stronger engagement and higher conversions.
For creative teams, the integrated Creative Showroom makes collaboration and execution more seamless than ever.
The Adform Ad Server has evolved for nearly 30 years, and today it delivers a unique combination of trust, transparency, and future proof innovation. It integrates seamlessly with Adform FLOW, ensuring your buying, management, and optimization are connected in one place.
Most importantly, it gives you full control and ownership of your campaign data and helps you reclaim a holistic overview of your advertising in a world defined by walled gardens and fragmentation.



Advertisers can rest assured knowing that measurement with Adform is independently accredited and fully transparent. The Adform Ad Server is MRC accredited for display and video served impressions as well as viewability across desktop, CTV, mobile web and in-app.
Every campaign benefits from reliable and actionable data, supported by built-in fraud protection at no additional cost.
Ready to take control and unlock new possibilities with the most powerful and safe media buying platform?
Let’s talk about how we can make a difference together.