The fifth and final part of our white paper series - why a modern ad server is an essential tool for every advertiser - is here! In this installment, we take a look at how the ad server can act as a launchpad for brilliant creative executions and data-driven storytelling experiences.
This white paper covers:
How ad servers drive personalization with DCO
How ad servers empower creativity with new formats and channels
A case study on data-driven creativity
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