Over the course of this five-part white paper series, we're taking a look at how the modern ad server has evolved over time, the types of problems ad serving solves, and insights into how different branches of an organization can benefit from ad serving. Through this, our aim is to help you position yourself for success and to deliver a more complete understanding of the emergent challenges the modern ad server solves.

In Part 4 of the series, we cover how an ad server functions as an analysis platform for organizations, enabling them to track performance against clearly defined key performance indicators (KPIs).