Over the course of this five-part white paper series, we’ll be taking a look at how the modern ad server has evolved over time, the types of problems ad serving solves, and tailored insights into how different branches of an organization can benefit from ad serving. Through this, our aim is to help you position yourself for success and more completely understand the emergent challenges the modern ad server solves. In  Part 1 you will discover the ‘Evolution of the Ad Server.’ We examin key developments in the history of ad serving, including how it adapted to challenges and how it pioneered the innovations that shape our industry today.