Join us for a webinar on how cookie-less attribution works and how it has the edge over standard attribution and analytical models.
In this webinar, we'll be taking a look at the strengths and limitations of several commonly used attribution models, from econometric sales models through to multi-touch, cookie-based attribution. We'll be making the case for the more effective cookie-less attribution model based on linear regression.
This webinar will be presented by Thomas Park, Adform's Product Director for TPAS and Measurement, and Peter Loell, Annalect's Director of Optimization.
Presented by:
Thomas Park
SVP, Product Strategy
Thomas Park is Adform’s SVP Product Strategy and as such responsible for the global strategic direction of our commercial products across Buy and Sell Side. Before joining Adform, Thomas spent eight years in various roles at Google, conceptualizing cross-channel measurement products and solutions, consulting global clients on data-driven strategies and launching a variety of advertising products into the EMEA market.
Peter Loell
Director of Optimization, Annalect
Peter is Director of Annalect, the digital data and analytics arm of the Omnicom MediaGroup. Annalect works with media agencies OMD and PHD to combine data, analytics, planning and buying to help clients face the challenges of the real-time advertising world, which is populated by vast amounts of data.