In the realm of media, traditional practices have often built walls around each channel, limiting the potential for seamless cross-channel planning and strategy execution. However, as the dawn of CTV and the ever-increasing influence of programmatic buying across various formats light our path, these barriers are gradually crumbling.

Discover how Adform, in collaboration with our partners Vodafone and Adscanner, is actively shaping a future where these walls are but a distant memory. We're crafting a genuine multi-channel proposition that nurtures the harmony of Programmatic and TV, delivering the best of both worlds.