In the first of our two-part series on the state of the industry, Adform’s COO, Oliver Whitten, discusses the issue of transparency in digital advertising with PwC’s Sam Tomlinson.
Sam and his team were behind last year’s influential ISBA report which placed a spotlight on the programmatic supply chain, revealing the proportion of ad spend that remains hidden and unattributable. In this 15-minute webinar recording, Sam and Oliver look at the different initiatives that the industry, and individual companies, are participating in to improve transparency through better data access and data quality.
Presented by
Oliver Whitten
Chief Operating Officer
Oliver Whitten brings more than a decade of experience in the digital advertising industry. He previously served as Managing Director and SVP at Rubicon Project EMEA, Director of Publisher Services at AOL Advertising, and Head of UK Publisher Services at Advertising.com. In his role as Chief Operating Officer at Adform, Oliver leverages his expertise in scaling global commercial operations and oversees Adform’s global client service, operations and business development operations.
Sam Tomlinson
Partner, Media Assurance, PwC
Sam leads PwC’s multi-award-winning Customer, Marketing & Media Insight team. He collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement. Sam was the founder of PwC’s global Media Industry Accounting Group and is a contributing editor to PwC’s Global Entertainment & Media Outlook.