Are you ready to dive into the whirlwind of change that's revolutionizing television as we know it? Buckle up, because over the past half-decade, the Connected TV (CTV) landscape has morphed into something totally thrilling.

We're at a pivotal juncture where CTV meets the true desires of marketers. Let's unpack five seismic developments from the past five years that have propelled CTV forward, to see why you need to carpe dieum when it comes to executing on this exciting channel.