Using transactional offline data for better online targeting sounds like a marketer’s dream come true. How about 31 million German users and their real shopping behavior to campaign on? PAYBACK offers their partners and suppliers a new, data-driven form of advertising, allowing them to address loyalty card users directly on external websites, building on the strongest data there is: deterministic 1st party data that does not rely on assumed interest or online clicks but is built on real shopping behavior. PAYBACK Programmatic is a great example of how activating 1st party data is helping the online and offline world grow closer together. Watch out Walled Gardens!
Presented by:
Alexander Weißenfels
Country Manager Germany at Adform
As Country Manager Germany, Alexander Weißenfels is responsible for the business of Adform in Germany. He has been part of the Adform team since 2014 and has more than 18 years of experience in the online advertising and online technology industries
Benedikt Schmitt-Homann
Director Programmatic - PAYBACK GmbH
Benedikt is the Director Programmatic at PAYBACK GmbH. He is responsible for establishing the new Programmatic Buying Product, Login mit PAYBACK and Online Marketing. Previously he has worked at United Internet Media GmbH for 9 years where he was the Head of Product, Vice President responsible for all Product activities, such as Display and Email Advertising, Data Products and Partner cooperation. He also has extensive experience in media planning from agencies such as Plan.Net and Pilot.