Are you staying ahead of the latest in data privacy?

The digital advertising world is under the microscope, with regulators and advocates keeping a close eye on how personal data is handled. Every misstep in privacy compliance brings risks—often in the form of lawsuits.

The responsibility to create a secure, respectful digital ecosystem is on all of us—tech companies, media owners, and advertisers alike. Here, we answer some essential questions to help us stay on track and put user privacy first.

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Topics Covered in this FAQ

- What counts as personal data.

- The grounds for processing personal data in digital advertising.

- The Joint Controller Agreement (JCA).

- GDPR and TCF 2.2.

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