Brands' audience data has never been more pivotal in digital advertising. With an explosion of addressable channels, the demise of third-party cookies, and COVID’s impact on consumer behaviours, insights from audience data is vital for brands to adapt. What are the key considerations for marketers who are navigating this current landscape? How are they fostering rich, digital-first experiences while compensating for the shift toward broadcast media? Listen to the main takeaways from our panel of experts.