The digital revolution has opened up a wealth of new advertising opportunities for brands. The most compelling and ground-breaking innovation of recent years has been the newfound capacity for ad campaigns to learn and adapt based on the growing ways we can collect, manage, grow, and act upon data.
A Data Management Platform (DMP) allows advertisers to bring together fragmented offline CRM and online audience data into a single platform, to enrich and expand this data, and to use it to find relevant users to target with ad campaigns.
In this webinar, Adform’s Audience Solutions Lead, Lauren Coppin, and Senior Platform Solutions Consultant, Marcel Ehrlitzer, will be taking us through the what, why, and how of a DMP, using tangible examples of how a DMP can boost your digital strategy.
Presented by:
Lauren Coppin
Global Audience Solutions Lead
As Adform's Global Audience Solutions Lead, Lauren is Adform's evangelist for all things data related. Before calling Adform her home, she worked for Datalogix, Oracle, Criteo, and Integral Ad Science. Lauren is originally from South Africa and has a keen interest in Artificial Intelligence and Machine Learning.
Marcel Ehrlitzer
Product Lead
As Product Lead at Adform, Marcel Ehrlitzer advises strategic clients from the first meeting, through the rollout, to daily operational business. Marcel has more than 8 years of experience in digital advertising - 5 of them on the agency side.