In the realm of modern marketing, accountability is paramount. Every dollar spent must yield results, and every effort must demonstrate its effectiveness. However, the existence of distinct measurement systems, each with its unique interpretations of media units, exposure, and impact, can present an insurmountable hurdle.
In this webinar, our panel of experts spearhead a constructive conversation on the path to unifying the disparate streams of data into a singular source of truth. This discussion will explore the means to achieve this unity, even across the diverse landscape of media channels.
Speakers
Dr Grace Kite
Economist and Founder of Magic Numbers
With 20 years’ experience, Grace is a business economist who’s worked on more than 100 market mix modelling projects across all the main advertising buying categories. In each of these categories, she has developed deep knowledge on market trends and the true nature of competition. She has a blend of human and commercial skills you rarely see in data people. It enables her to work with marketing people to put their numbers to good use and to tell stories that enable change.
Jochen Schlosser
Chief Technology Officer
Dr. Jochen Schlosser is Adform’s Chief Technology Officer. In this role, he is responsible for the company’s strategic vision and and the resulting product + technology direction. For more than ten years, Jochen has been a driving force for data-driven businesses and innovations across various industries such as Pharma, Finance, and Marketing. Before joining Adform, Jochen was a Member of the Executive Board at uniquedigital (SYZYGY Group).
Moderator
Alex Brownsell
Senior Editor, Media, WARC
Alex Brownsell is a UK-based journalist with 15 years’ experience of covering the media and marketing industries. He has held senior roles at publications including Marketing Magazine, Brand Republic, M&M Global and Campaign. Alex has also written for Bloomberg and The Times of London. Alex is a co-editor of WARC's annual trend forecast, The Marketer's Toolkit.
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