In the world of advertising, creativity is the key to evoking emotions, capturing attention, and achieving remarkable effectiveness. Yet, crafting impactful ads that resonate across diverse channels, with disparities in sight, sound, motion, media, and audience context, is a formidable task.
In this webinar, our panel of experts will delve into the art of concocting the perfect recipe for creative excellence that transcends these channel-specific boundaries.
Speakers
Jon Evans
CMO, Systems1
An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast. Previous experience includes a short stint as CMO for Brewdog, Marketing Director at Suntory leading some of the UK's most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a 'Seed Brand Unit' in conjunction with Pepsi.
Dino Myers-Lamptey
Founder, The Barber Shop
Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Karma Drinks, Triumph, TikTok and Parkinson’s UK.
Rafael Lopez de Azua
Global Director of Partnerships, COTY
Rafael Lopez de Azua leads Media Partnerships for Coty. In this role, he is charged with engaging with media platforms and partners at a global level to further enhance Coty’s capabilites in Data & Measurement, Communications Effectiveness, and Performance. Previously, Rafael led Media & Digital in Latin America & Travel Retail Americas for Coty. He also held various Brand Management positions in Procter & Gamble on both Luxury Fragrances and Global Oral-B.
Moderator
Rick Jones
Regional President, Western Europe, Adform
Rick Jones is Adform's Regional President, Western Europe. Before joining Adform, Rick spent five years at Google DoubleClick, where he was Head of Business Development and lead consulting for UK and Global businesses on programmatic and data-driven marketing strategies. A digital veteran, Rick has twenty years experience in the industry, which began with web auction pioneer, QXL.com, where he was responsible for UK business development.
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