Artificial Intelligence has been at the heart of Adform’s operational capabilities for many years. It fuels our DSP, Ad Server, and DMP to help drive effortless modern marketing for brands and agencies and is an essential part of the ad buying process. Yet, of equal importance to the modern marketer, is how those data and algorithms enhance and empower the potential of the end user. This interplay between human and machine is the realm of Augmented Intelligence. Join Adform’s CSO, Dr. Jochen Schlosser, and Head of Product Marketing, David Hillier as they introduce why Augmented Intelligence is an essential part of our strategy with Adform FLOW and a key tool in delivering more empowered and user centric experiences to our clients.