A new era of digital marketing lies ahead: without cookies, with more privacy, and countless possibilities. In this session from our Masterclass at DMEXCO @home 2021, we discuss how to prepare for the future and shape it - transparently, openly and sustainably. To successfully master the transition from the old world to the new, we will focus on the following questions:
- How does first-party tracking work and how can it be integrated into existing infrastructure and business processes?
- What obstacles are there and how can they be overcome?
- Which testing measures should be taken now?
Presented by:
Andreas Sierts
Director, Product Management
Andreas Sierts is Director Product Management at Adform and besides other responsible for ID Fusion, Adform's identity solution. He has been part of the Adform team since 2017 and was already responsible for AI development and data analysis internally. Prior to that, Sierts worked on the agency side for more than ten years.
Alexander Weißenfels
Country Manager Germany at Adform
As Country Manager Germany, Alexander Weißenfels is responsible for the business of Adform in Germany. He has been part of the Adform team since 2014 and has more than 18 years of experience in the online advertising and online technology industries