It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days.
Antitrust challenges from the U.S. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert Google’s influence over ad dollars.
It’s Google’s most serious antitrust challenge to date. Not only is it anchored to a real harm — the fact that Google’s ads business has foisted a heavy tax on struggling digital publishers — it also outlines how this behavior has hurt users. Learn more via Digiday.