With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations.

While its versatility means contextual can be applied to a number of environments, the CTV landscape may prove especially appealing to advertisers. Boasting a global audience of over 1 billion, CTV has experienced staggering growth since the start of the decade. And although the medium’s use crosses demographics, it is especially prevalent amongst Millennial and Gen-Z viewers whose behaviours are reshaping the digital advertising landscape. Learn more via ExchangeWire.