Whilst climate change is now seen as a key priority for the global advertising industry, some have labelled the sector’s efforts to improve its carbon impact as mere ‘greenwashing’.

So, what to do?

Philip Acton is the Country Manager for the UK at global adtech Adform, and he argues that digital advertisers should be using adland’s historic role as a change influencer to shout about their sustainability efforts… Learn more via Mediashotz.