A typical online ad campaign emits 5.4 tonnes of carbon dioxide – almost half of what an average UK consumer produces in a year. It’s a shocking amount when you consider the billions, if not trillions, of auctions that take place online each day. The uncomfortable truth is that while programmatic advertising has revolutionised our industry, it is also significantly impacting the world around us.

There’s been a spotlight on sustainability in the advertising industry in recent years and, sadly, our sector has a bad reputation. Greenwashing from brands appears in the press all too regularly and not enough businesses have been doing enough to make authentic, ethical change. Learn more via Advertising Week.