Adform launches AI-powered Campaign Planner to supercharge programmatic advertising

Today we're introducing Adform's new AI-powered Campaign Planner, designed to make programmatic advertising smarter, faster, and more efficient. Powered by Adform IQ and seamlessly integrated into Adform FLOW, our Planner brings intelligence, automation, and precision to omnichannel campaign planning, empowering clients to make data-driven decisions with confidence.

Leading the Way in Ad Tech Innovation At Adform we have always excelled at identifying opportunities for impactful digital advertising. 

Before the demise of third-party identifiers, we were at the forefront of solutions to the multi-ID world with the creation of ID Fusion. We identified AI as a game-changer years before it became widely adopted, scaling investment in the technology while its impact on advertising was still unknown. This foresight has enabled us to continuously meet the evolving needs of the industry and set the stage for the Campaign Planner.

A focus on AI that reduces complexity, delivers quality, and empowers users Harnessing

Adform IQ, our advanced suite of AI-driven capabilities, the Planner provides advertisers and agencies with a smarter and more efficient end-to-end experience to help navigate the complex and fragmented media landscape. It includes real-time analytics, automated omnichannel recommendations, and streamlined workflows based on unique business metrics. While bringing efficiency, the Planner also keeps you in control. You can adjust, reject, or refine recommendations to match your strategy, preferences, and forecast success.

The Planner to simplify omnichannel strategies

As growing channels like Connected TV (CTV), Audio, and Digital Out of Home (DOOH) continue to gain traction, the need for smarter, automated, omnichannel media planning becomes more crucial. Our new Planner addresses the challenges of fragmented media planning, ensuring each channel's unique requirements are met. Additionally, the built-in collaboration features make it easy to share plans, refine strategies, and execute omnichannel campaigns seamlessly.

A Clear Vision for the Future

While the industry faces uncertainty and companies make diverging choices, at Adform we have laid out a clear vision for the future - introducing our latest strategy, a groundbreaking Campaign Planner, and an ambitious roadmap for 2025.

But we're not stopping here. Our commitment remains steadfast: to continue building the world's most powerful and safe media buying platform, equipping advertisers with control, efficiency, and competitive advantage in an ever-evolving market.

Today, the future of media buying isn't just something to anticipate - it has arrived. With the power of Adform FLOW and the new Campaign Planner at your fingertips, we cannot wait to see how we change the game together.