Amazon’s mid-summer sales spectacular now spans four days (July 8–11) and US consumers alone are projected to spend over $17 billion in that four-day span, topping last year’s record $14.2 B (up 11%). Early July has effectively become a new retail season (what analysts call “retail’s most concentrated month outside of the holiday season”) as all major retailers scramble wildly for consumer attention. Learn more via Creativepool.