Adform is returning to SiGMA for the fourth consecutive year. SiGMA brings together market titans from the gaming industry's affiliates, operators, and suppliers for an opportunity to impact the future of the business. 

Apart from being the leading independent business technology for modern marketing, Adform is one of the leading programmatic partners for iGaming supporting clients. Also, a successful digital advertising partner for iGaming clients, many of whom are based in Malta. Along with iGaming clients like Pragmatic Play, Push Gaming, Gamomat, and OnAir Entertainment, Adform is supporting the upcoming SiGMA Europe Event by sponsoring the award for the Top Online Sportsbooks Provider of the Year. We're also shortlisted as one of the candidates that might win the award for the Marketing Agency of the Year!

SiGMA World hosts conferences all over the world every year to bring together the top thinkers in the tech, blockchain, and iGaming sectors. After the Balkan SiGMA summit was introduced in August, at a highly successful event in Belgrade, all eyes are now on one of the biggest tech and iGaming events of the year: the SiGMA Europe event. Excluding 2020, SiGMA has organized this event every year since 2016.  

The SiGMA Group will gather international business executives to the warm islands of the Maltese archipelago for a week of networking, training, and innovation. As one of the first European countries to regulate the gambling business, and as the industry's worldwide hub, Malta was an obvious choice for the company's European presence.

This November, SiGMA Europe will include the European Gaming Awards. In a celebration of their success, the gaming industry's top players will be recognized at this extravagant awards event, which will also offer excellent networking chances. In addition to showcasing some of the most exciting and cutting-edge projects to alter the gaming industry, the glitzy event will feature an art auction, with all proceeds benefiting the SiGMA Foundation for a range of charitable endeavors.    

There are two awards that Adform will actively participate in this year. The first one is the top online sportsbooks provider of the year, of which Adform will be the main sponsor. The second one is marketing software of the year, for which Adform was shortlisted with four other marketing companies. 

Adform will be one of the sponsoring partners of the event, as they will present the award for the Top Online Sportsbooks Provider of the Year. This award will serve as a deserving honor for the business that has made the most advancements in this field of platforms that provide sportsbook betting. The judging panel will take into consideration many different factors including the state of the website, sportsbook options, innovative user experience, and deposit and withdrawal methods.  

Previous winners of this award are some of the biggest names in the sportsbook betting industry: Digitain, William Hill, and Bet 365. Hopefully, this year’s winner will follow in their footsteps and become a market leader like its predecessors.  

As explained above, Adform is one of the five companies that are nominated for the award called the Marketing Agency of the Year. This honor recognizes modern marketing companies that can manage multi-faceted campaigns and produce iconic content while maintaining a sharp focus on the goal.  

Potentially winning this award has even greater meaning when considering this will be the first time it is being awarded at the SiGMA Europe Event. That means that Adform has the opportunity to become the benchmark for innovation in marketing campaigns for years to follow.  

Join us: 14 – 18 November for SiGMA Europe