Adform has teamed up with leading identity provider ID5 to bring enhanced automation and efficiency to its site tracking capabilities. We are the first DSP working with ID5 in this way, which will significantly streamline the process for clients.

One Tag. Full Power. No Extra Work.

Previously, integrating ID5 functionality into tracking workflows required manual tagging across multiple touchpoints—a potentially time-consuming process. Now, thanks to this latest update, our users can activate ID5 capabilities with a single tag. The entire process is now fully automated within our site tracking system.

“This collaboration with Adform will tremendously help gain scale and power. Adform is the first platform to unlock such a high level of technical integration for their clients, making their lives much easier and efficient” Mathieu Roche, CEO at ID5.

Key Benefits for Advertisers

• Streamlined Implementation: Only one tag is needed to activate ID5 tracking, dramatically simplifying setup.
• Reduced Manual Work: No more manual passing ID5 IDs to various tracking points—everything is handled automatically.
• Improved Page Performance: Fewer HTTP calls result in faster load times and a better user experience.

Why ID5?

ID5 provides the advertising ecosystem with a transparent, scalable, and privacy-by-design identity infrastructure fuelled by the ID5 ID. Its next-generation universal ID empowers media buyers to reach their audiences wherever they are and measure campaign impact without reliance on legacy identifiers.

ID5 is fully integrated with Adform’s DSP, SSP, DMP, and Ad Server via ID Fusion—the backbone of our post-cookie advertising stack. Our partnership enables advertisers and publishers to maximize the use of their first-party data, driving broader reach, higher performance, and stronger campaign measurement.

Through our tracking capabilities, advertisers can automatically associate an ID5 ID with their visitors for real-time scaled cookieless retargeting, augmented audience segmentation, and more precise performance measurement.

To learn more about how Adform can power your identity strategy with ID5 reach out to your Adform representative or contact us.