London, UK, February 19, 2026 — Adform, the powerful and safe media buying platform built for game changers, announces two internal promotions: Dovilė Buinickaitė to Senior Vice President, People & Culture, and Preben Haanes to Vice President, Regional Manager, Nordics. 

These promotions reflect Adform’s continued investment in its leadership pipeline and long-term organizational strength. By elevating proven leaders from within, Adform reinforces its commitment to developing internal talent, strengthening succession planning, and driving sustainable global growth. 

Dovilė Buinickaitė will lead Adform’s global people and culture strategy, with responsibility for talent development, leadership capability, and organizational culture across all markets. She has played a central role in advancing Adform’s global HR function. Most recently, as VP of HR, she was instrumental in establishing the company’s second-largest international site in Mumbai and building a global network of HR Business Partners. Her promotion to SVP underscores Adform’s focus on building scalable, high-performing teams that enable the company to grow sustainably. 

Commenting on her promotion, Dovilė Buinickaitė said: 
“Stepping into this role is an opportunity to turn strategy into measurable impact. Our people and culture are fundamental to Adform’s ability to scale quickly and sustainably. My priority is to strengthen leadership capability, accelerate talent development, and build an organization powered by data, AI, and a culture that balances performance with engagement.” 

Preben Haanes will lead Adform’s Nordic region, with responsibility for commercial performance, regional coordination, and strategic alignment across Norway, Sweden, Denmark, and Finland. His promotion reflects Adform’s focus on strengthening leadership and decision-making in a region experiencing sustained growth and increasing market complexity. 

Preben Haanes joined Adform in late 2024 as Head of Norway. He previously held senior leadership , sales and business development roles at international technology companies, including Microsoft and Google. He brings more than 15 years of experience operating at the intersection of technology, data, and commercial strategy. 

Commenting on his promotion, Preben Haanes said: 
“Marketing has, in a short period, evolved from an operational discipline into a strategic priority. As technology, data, regulation, and geopolitics increasingly shape how companies go to market, a new level of leadership alignment is required.”