What if you could tap into the power of consumer spending habits to find your next audience? That’s exactly what we’re doing with our latest partnership. With Mastercard Ad Insights now available through the Adform Audience Marketplace, we’re introducing our advertisers to an entirely new layer of audience segmentation for our advertisers—a game-changing opportunity to reach the right people at the right time. 

Empowering advertisers to target based on consumer spend behavior 

Mastercard’s Ad Insights provides a comprehensive, aggregated and anonymized view of spending trends across European industries. And because all transaction data is mapped to postal codes rather than personal identifiers, privacy standards are never compromised. 

By plugging this precision into Adform’s powerful data ecosystem, we’re jointly enabling our advertisers to target audiences based on their spending frequency and behaviors. 

A new frontier for targeting precision 

Mastercard enables its trusted partners to harness the power of data and analytics to help our joint clients unlock a holistic view of customer behavior beyond their four walls, distill actionable insights, and make more data-driven decisions. Together, we’re changing the game. Adform is excited to welcome Mastercard into our ecosystem, empowering our clients to reach, engage, and target audiences with even greater accuracy. 

Don’t get left behind.