We were saddened to see another independent adtech company, which we have respected and competed with since the late 2000s, filing for bankruptcy. MediaMath was instrumental in shaping the DSP category, which currently serves as one of Adform’s most exciting and fast-growing products, and MediaMath has undoubtedly had a monumental impact on the adtech industry. Their focus on supply path, transparency, algorithmic excellence, and creative innovation has played an essential role in helping innovate the independent adtech ecosystem.

This past week illustrated why the open and independent adtech ecosystem is more important than ever. From multiple anti-trust cases moving forward to a measurement and transparency controversy – the power and importance of open, verifiable, and trustworthy competition have rarely been more clearly illustrated. The loss of MediaMath as a significant piece of that ecosystem comes at a difficult time for the industry.

At Adform, we have a deep respect for the passion, hard work, and innovative spirit our counterparts in MediaMath have repeatedly displayed, and as you enter this difficult period of uncertainty, we invite you to consider applying for one of the numerous positions we currently have available globally.

We understand that MediaMath’s clients are being asked to migrate away immediately and now find themselves facing uncertainty and the potential disruption of their media buying campaigns. We are available to support accelerated onboarding and transition. Adform’s teams are available 24/7 to support, and we’ll port over existing commercial terms to make everything as seamless as possible (for those that may have had a stressful weekend!).

Voted Best DSP by AdWeek’s Readers, Adform is debt free, profitable, and stable with a global footprint and extensive omnichannel feature set. We also provide the single best Identity solution for action in the industry, and with our Ad Server remains a crucial partner for transparency, measurement, and results-oriented buyers.

To start the process of transitioning to Adform please submit your contact details here.