Sydney, Australia, 19th February 2025— Adform, today announced it’s strengthening the leadership team in APAC to support continued growth in the region. Amy Jansen-Flynn is promoted to Vice President, Juozas Petravicius (JP) takes on the role of Director, Technical Solutions, and Finley Matheson moves from Adform UK into the role of Regional Account Director. With these strategic appointments, Adform marks the next phase of its growth in APAC, reinforcing its position as a trusted partner for regional brands, agencies, retailers and publishers eager to scale performance.

Since entering APAC in 2016, Adform has built a strong foothold in the region, bringing its transparent, full-stack platform to businesses navigating the complex digital advertising landscape. Jansen-Flynn has played a pivotal role in this journey, leading market expansion and building a high performing team across Pre-Sales, Customer Success, and New Business. Under her leadership, Adform has solidified a strong portfolio of clients leveraging the company’s configurable technology and market leading approach to identity resolution.

Petravicius will lead Adform’s technical consulting for APAC, delivering the design and implementation of tailored solutions, ensuring growth and success for Adform customers.  He brings extensive experience in technical consulting and solutions architecture across the full programmatic supply chain, along with a deep understanding of the Adform platform. His expertise in identity ecosystems and significant experience working with customers across APAC will be invaluable to Adform’s growth in the region.

Matheson will lead strategic growth of Adform’s key accounts in the region and strengthen relationships with global agency holding groups. Prior to Adform, he spent nearly four years at MediaMath, where he led agency development across Europe. His expertise in digital strategy and business development will be instrumental in expanding Adform’s market share and fostering long-term client success in APAC.

Amy Jansen-Flynn, Vice President of the APAC Region, commented, "I’m excited to take on the role of VP and continue driving Adform’s success in APAC. I couldn’t be happier to have Finley and JP stepping into their new roles, it’s a privilege to have such impressive talent in the team. I’m looking forward to continuing our great work with clients in the region and delivering ongoing growth for Adform. This year will be a big one with some game-changing releases, a focussed effort on retail media solutions, and our ongoing delivery of the world’s most powerful and safe media buying platform."

Bartosz Malinowski, Regional President, CEE, MEA & APAC, commented, “Adform remains committed to recognising and nurturing outstanding talent within the organisation. Amy’s promotion is a testament to her significant contributions and strategic vision, as well as her ongoing commitment to innovation. Her leadership, combined with Juozas and Finley’s technical and commercial expertise, will be pivotal as we continue to accelerate growth in the APAC region and support clients to optimise their advertising in a post-cookie world.”