The business has propelled CTV spend by 115% since October 2022

London, UK – Adform, the most powerful and safe media buying platform built for the game changers, today announces the launch of its newly formed global omnichannel activation team. The announcement brings together commercial partnerships and activation to further enhance and scale up its groundbreaking offering globally and capitalise on the burgeoning omnichannel market. The omnichannel activation team will be driven forward by William Jones, who has been appointed Senior Director of Advanced TV and Omnichannel Activation.

Having joined Adform earlier this year as Senior Director, CTV & Global Commercial Partnerships, Jones has since contributed immense value to the business. He brings over 15 years of experience accrued across the digital industry, including a wealth of expertise in adtech innovation. Jones spearheaded the European launch of the Magnite CTV platform, and was VP Partnerships EMEA and APAC at Mediamath. His diverse portfolio includes working with specialist publishers such as CBS Interactive and Twitch.

The announcement comes at a significant time for the business. Forging strategic partnerships with key broadcasters, including Disney+, and driving omnichannel growth for clients including Vodafone, Deutsche Telekom and Wolt.

Jones and the newly formed team will now be responsible for scaling this growth in alignment with the wider expansion of the market. Working closely with the Adform partner ecosystem to further connect supply and demand additionally leading broadcaster relationships to bridge the gap between linear TV and digital. He will report to Vicky Foster, VP Global Commercial Partnerships, who leads the new team.

Commenting on his appointment, Jones said: “The growth of CTV and omnichannel has been one of, if not the key lightning rod for our industry in 2023. This is set to continue in 2024 and beyond. Adform, with its full-stack prowess and unrelenting attitude to innovation, has already established itself at the forefront of this market. I am delighted to play a part in expanding its competitive edge here.”

Foster comments: “William’s extensive experience, strategic vision, and commitment to excellence align seamlessly with Adform’s mission to change the game of omnichannel advertising. In striving for nothing less than perfection to our clients’ brand-specific and unique needs, we're confident that he and our new team will be key in cementing Adform's pioneering status and driving revenue with a clear activation strategy that scales across regions.”