Media buying platform Adform has launched its new Digital-Out-of-Home (DOOH) planner within Adform FLOW. The tool will initially roll out across 15 markets and unify DOOH performance with omnichannel media buys. This includes the global DSP industry’s first-ever inventory discovery feature, which visualises available DOOH screen locations. Offering advertisers a holistic view of media to better explore, activate, and optimise truly omnichannel campaigns within one streamlined platform. Learn more via NewDigitalAge.