It's been three years since we changed the media buying game with the release of our platform, Adform FLOW. We’ve continued our pioneering approach with the introduction of our innovative identity solution, led the way for more sustainable media buying, and consistently set the bar for the industry through tangible action on transparency. Our clients trust our platform to unlock their advertising's full potential and these excellent results have been recognized with over a dozen industry awards. 

It is with great pride and excitement that we share a significant milestone in our journey. Today we’re introducing the evolution of the Adform brand. This includes a refined color palette and a new tagline: 

In today’s fragmented and rapidly evolving market there are more opportunities to build better connections with consumers than ever before.  

To change the game, we have placed our clients firmly in the driver’s seat with the most powerful and safe media buying platform. We’re helping clients activate new identity solutions, increase transparency, and unlock their omnichannel strategies. 

The past three years have been full of great achievements, and here are some of the key highlights we’re especially proud of:  

• Solving cookieless advertising with our award-winning identity technology ID Fusion - Winner of 5 industry awards  
• Releasing a best-in-class “all-in-one” platform – named “Best DSP” by Adweek, recognized for UX excellence with Red Dot and iF design awards, and constantly improved by 2,000+ releases  
• Building trusted Omnichannel opportunities – from Retail Media to expanded MRC accreditation with CTV measurement  
• Driving performance you can be proud of – first global DSP to integrate with Scope3 for more sustainable media buying  
• Delivering transparency – more insight, more control and more data including three independent PwC reports, participation in every major industry transparency report including the ANA, ISBA I, and ISBA II studies  

A huge thank you to our clients from around the world who are joining us on this journey! Let’s continue to change the game together and unlock your advertising’s full potential!